Renowned French architect Jean Nouvel has revealed his vision for Samsung’s temporary store on the iconic Avenue des Champs-Élysées in Paris, France. The store is envisioned to showcase the company’s status as a Worldwide Olympic Partner, providing visitors with an immersive experience where they can explore the latest mobile technologies and Olympic-themed activities. The initial visuals captured by architectural photographer Jad Sylla offer a glimpse into Jean Nouvel’s innovative design for this engaging retail space.

The exterior of the flagship store catches the eye with its blue and black facade, illuminated by subtle lights and dynamic reflections. Upon stepping inside, visitors are greeted by a predominantly white interior, featuring a blend of matte and reflective surfaces. A central staircase, highlighted by a disk of white mirrors, beckons visitors to explore further.

The seamless white flooring continues from Rue Vernet into the entrance, reinforcing the thematic use of blue, black, and white hues. The minimalist interior design of the 56 square meter lobby is intended to beckon visitors inside, enticing them to explore the various displays and activities curated by Samsung for the occasion.

A collaboration between Samsung Electronics and the recipient of the 2008 Pritzker Architecture Prize, the Samsung Olympic Experience Center serves as a space for exploration of art, culture, and knowledge. Visitors are encouraged to engage with the “Galaxy Artificial Intelligence (AI)” through interactive games and displays showcasing new Olympic events such as breaking and skateboarding. The store is set to officially open on the 3rd of next month and will run until October 31st.

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